SEO
Google Analytics 4 Properties Receive New Update
Google recently announced that Google Analytics 4 properties are now eligible for cross-channel data-driven attribution. This email has created quite a buzz for some of our clients and led to even more questions about what it all means. So, we thought this would be a great time to explain the general idea of the new…
What are Backlinks, and Why are they Important?
Some may ask, “What is a backlink?”. In their simplest form, backlinks connect websites to each other. If you put a link to a website on your page, someone has a backlink from you. If someone else posts a link to your website on their page, you have a backlink from them. Backlinks help with…
Why are Bounce Rates Important for Your Website?
In the digital world, there are millions of clicks across website databases that seemingly never end (Ask the TikTok surfers!). Although, the measure of success for websites and advertising companies relies on the determination of a “bounce rate” to help understand the longing interactions and connections with their cyber visitors. A bounce rate can help…
Why Conversion Rate Matters
Imagine, for one moment, that you are the proud owner of a small business in Oklahoma City. You have decided to set up shop on one of the busiest intersections in the city, a place where you will have thousands of people walk by your store daily. Surely this means that you will be a…
What are the Benefits of Posting Blogs on Your Website?
In the ultra-technological age we live in, it has become the number one goal for most to stay relevant on social media or the internet. If we do not keep up our appearances with photos, memes, videos, funny thoughts, etc., people may forget who we are. We will fall into the abyss of the technological…
What are the Three Types of SEO?
Search Engine Optimization (SEO) is critical to any business’s digital marketing strategy. SEO is the process of increasing visibility in search engine results pages (SERPs) by optimizing a website’s content to match what users are searching for. As a result, businesses can increase website traffic and leads and improve their reputation and brand visibility. There…
How Can You Measure SEO Return on Investment?
When you are considering how to measure the return on investment (ROI) for your SEO efforts, there are a few things to keep in mind. First, you need to understand what you are trying to achieve. Second, you need to measure the results of your efforts over a period of time. Finally, you need to…
How Can I Determine Search Intent for SEO?
Search intent is an important concept for SEO. It helps us understand what a user is looking for when they enter a search query and how best to optimize our content to meet their needs. By understanding search intent, we can ensure that our content is tailored to the needs of our target audience and…
The Top Tools for Performing an SEO Audit
Performing an SEO audit is an important part of staying ahead of the competition in today’s digital world. SEO audits help you to identify areas of your website that need to be improved and updated to ensure that your site is accessible to search engines. The best way to perform an SEO audit is to…
How Long Does It Take to See SEO Results?
Search engine optimization (SEO) is an important part of any digital marketing strategy. It can help your website rank higher in search engine results, which can lead to increased traffic and more conversions.
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