SEO
Understanding Search Engine Optimization
Most Marketers aim to maximize sales through online marketing. The first step to achieving this is to ensure that as many individuals as possible are aware of your products and services as this is the first step to acquiring new customers. Online marketing depends on search engine optimization to help reach as many people as…
Are Citations Relevant in 2019?
Local citations are any mention of your business online that provides a combination of your phone number, address or website. When determining local pack rankings or organic pack rankings, investing time into local citations has historically been proven to be an effective way to increase exposure online.
The Top 4 Content Marketing Mistakes
While content marketing can be effective when properly implemented, many businesses aren’t using this strategy to its full potential. While anyone could aimlessly write a blog and post it to their website, there is much more to this process than you might think.
New Findings On Effective Content Marketing
Researchers took the time to review several key factors including social media engagement, word count, how the content was formatted and the quality of backlinks they received. Now that they have released their research.
Moz Released Domain Authority 2.0: What Does That Mean?
As the leader in SEO information, Moz has helped countless SEOs fine-tune their strategy to provide real results for their clients.
What is Keyword Stuffing?
In the past, webmasters achieve great success in search engine results by employing a strategy called keyword stuffing.
Optimizing for Voice Search
With the growth of home devices and voice-activated cell phone assistants, voice search has become a prominent trend that many marketing experts didn’t anticipate.
What is Google RankBrain?
As a component of Google’s core algorithm, RankBrain utilizes artificial intelligence and machine learning to provide the most relevant search results possible for a given query.
Google Search Console Begins Rolling Out Speed Report
As Google Search Console begins rolling out a speed report, what does this new functionality mean for webmasters or marketing firms that are looking to make the biggest splash online?
Voice and Visual Search Trends for 2020
If you’ve visited one of my workshops or have actively kept up with the information provided on this website, you likely already know important changes are happening in the world of search engines.