Maennche Virtual CMO
Voice and Visual Search Trends for 2020
If you’ve visited one of my workshops or have actively kept up with the information provided on this website, you likely already know important changes are happening in the world of search engines.
What Is A Disruptor?
“Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there.” – Richard Branson
What Does a Digital Marketing Agency Do? Why You Probably Do NOT Want to Hire That One!
Like businesses, Marketing Agencies come in all shapes and sizes. There are 1 person shops (freelancer), there are teams of dozens of people and there are teams spread across the globe with thousands of team members.
What is Marketing?
Marketing is quite simply your communication with customers and potential customers. This involves your understanding of who your ideal client actually is, and how to best reach that audience.
Small Business Planning for Uncertainty
Quick Nav: SWOT Analysis Early Warning Systems Rainy Day Fund Preparation With the many challenges that COVID-19 brought into the world of small businesses in 2020, it is no surprise that many resilient entrepreneurs are already looking to 2021 in an attempt to prepare for uncertainty. As the aftereffects of a global pandemic continue to…
The Importance of Not Letting Employees Own Your Business Accounts
As a business owner in the non-profit sector, there never seems to be enough time in the day. The question I usually have to ask myself is how I can be impactful when the pressure of work, fundraising, and volunteers go full tilt. The last thing one wants to think about is how to manage social media, posting, emails, passwords, and other stuff like…
Setting Up Cloudflare and Adding a New User
As a modern tool that every website should be utilizing, Cloudflare protects from threats while ensuring reliability for external-facing websites, applications, or APIs. With several plan options ranging from a basic free version that fulfills most website needs to an Enterprise option that expands tools, support, and reporting options, Cloudflare is an absolute must for…
Adding a New User to a LinkedIn Company Page
Like other social media platforms, LinkedIn makes it easy for businesses to add new admins to their existing company pages. This allows for them to easily be managed without sharing the master password or other credentials. When the latter is chosen, it can often require a code to bypass two-factor authentication – further delaying the…
Adding a New User to Google Analytics
Google Analytics is a powerful, free tool designed to give website owners unique insights into their visitors, how they interact with pages, and much more essential information needed to prepare for the future. Business owners that don’t fully understand how to navigate the intricacies of Google Analytics will often outsource that information to a marketing agency; however,…