Marketing
National Apprenticeship Week
2020 has been one of the most disruptive years in recent history for American workers and more people than ever are reevaluating their future and careers. This newfound need to branch out among job seekers has opened new opportunities in the form of apprenticeships. Through an apprenticeship, candidates looking for a change can earn new skills and start creating their own future across some of the top-performing industries nationwide. There has never been an easier way to start a new career or expand the current skills that a candidate has to offer to their existing industries.
Small Business Planning for Uncertainty
Quick Nav: SWOT Analysis Early Warning Systems Rainy Day Fund Preparation With the many challenges that COVID-19 brought into the world of small businesses in 2020, it is no surprise that many resilient entrepreneurs are already looking to 2021 in an attempt to prepare for uncertainty. As the aftereffects of a global pandemic continue to…
The Importance of Not Letting Employees Own Your Business Accounts
As a business owner in the non-profit sector, there never seems to be enough time in the day. The question I usually have to ask myself is how I can be impactful when the pressure of work, fundraising, and volunteers go full tilt. The last thing one wants to think about is how to manage social media, posting, emails, passwords, and other stuff like…
Google Analytics 4 Properties Receive New Update
Google recently announced that Google Analytics 4 properties are now eligible for cross-channel data-driven attribution. This email has created quite a buzz for some of our clients and led to even more questions about what it all means. So, we thought this would be a great time to explain the general idea of the new…
What Do Proposed Tech Regulations in 2022 Mean for Your Business
This year, new proposed tech regulations could have extremely adverse effects on your small business. The “Big Tech Break-up” bills are part of the Anti-Trust Act trying to restrain companies like Google, Amazon, Apple, and Facebook. These companies are in no way small; however, the consequences on these tech giants could spill over to your…
What is the True Cost of a Marketing Team?
There’s a good chance that you already know your business could be growing faster if you invested more in digital marketing. While you may have already designated a marketing budget to expand your campaigns, you still have the difficult decision of how to spend it and the best way to execute your new marketing plan.…
What are Backlinks, and Why are they Important?
Some may ask, “What is a backlink?”. In their simplest form, backlinks connect websites to each other. If you put a link to a website on your page, someone has a backlink from you. If someone else posts a link to your website on their page, you have a backlink from them. Backlinks help with…
What Is a Minimum Viable Product?
A minimum viable product (MVP) isn’t a new concept; however, many business owners often struggle with it. At a base level, a minimum viable product is a version of a product that allows the recipient to collect the maximum amount of validated learning about customers with minimal effort. This validated learning is often in the…
What Are Project Sprints?
A minimum viable product (MVP) isn’t a new concept; however, many business owners often struggle with it. At a base level, a minimum viable product is a version of a product that allows the recipient to collect the maximum amount of validated learning about customers with minimal effort. This validated learning is often in the…
Why is ADA Compliance Important?
The large company Whole Foods has found itself amid a class-action lawsuit as its website did meet ADA compliance standards. Whole Foods is facing thousands of dollars of legal fees, possible settlement, and costs to restructure its website to meet ADA standards, not to forget the public relations problems from this issue. Whether intentional or…