Marketing
Bing Ads Changes Things Up
While seasoned digital marketing experts will remember the precursor to Bing Ads known as Microsoft AdCenter, it appears that even more changes for the platform are on the horizon.
How to Choose a Business Coach
The goal of a business coach is simple; to give a business owner the tools and knowledge needed to take their business from where it is currently, to where the business owner ultimately wants it to be. This is achieved by clarifying the ultimate vision of the business and determining the best strategies to get there.
Optimizing for Voice Search
With the growth of home devices and voice-activated cell phone assistants, voice search has become a prominent trend that many marketing experts didn’t anticipate.
5 Low-Cost Marketing Ideas
If you are looking for easy ways to get your business in front of potential customers, here are 5 low-cost marketing ideas that can help get you started!
What is Google RankBrain?
As a component of Google’s core algorithm, RankBrain utilizes artificial intelligence and machine learning to provide the most relevant search results possible for a given query.
Chatbots are Coming… Eventually
Anyone who has followed me over the last couple of years likely knows that I have been preaching about the arrival of chatbots.
Do You Have a Marketing Strategy?
Many business owners try connecting with their audiences through email, playing on social media and most have a website.
3 More Low-Cost Marketing Ideas
As a small business, you are likely always looking for ways to cut your marketing costs while still making a big splash.
What Social Media Channels Should You be On?
As a business owner, social media may not be a passion for you. And while you know that your business should have pages on the different platforms that are available, you may not know which ones you should really be investing your time in.
How to Market to Millennials
No matter what industry you may be in, learning to market to millennials is essential for continued success. At present, millennials make up nearly one-fourth of the entire population and account for nearly 80 million unique individuals that you could add to your target audiences.