Marketing
7 Low-Cost Marketing Ideas
For small businesses to continue to grow, they will often have to think of creative ideas to get their brand or products in front of new customers. However, if your business is operating on a shoestring budget, you may not have the funds needed to compete with major retailers in traditional advertising outlets. The good…
Bye Bye Google+
With nearly 395 million monthly active users, Google’s take on social media may have seemed like a viable outlet for small businesses looking to increase their exposure.
Are Citations Relevant in 2019?
Local citations are any mention of your business online that provides a combination of your phone number, address or website. When determining local pack rankings or organic pack rankings, investing time into local citations has historically been proven to be an effective way to increase exposure online.
How Important Are Reviews?
One of the most important yet often neglected facets of digital marketing is gathering great reviews from your customers
Facebook, Instagram and WhatsApp Go Down and then top executives go away!
In an ironic twist of fate, Facebook’s key service (Facebook, Instagram, and WhatsApp) users flocked to Twitter in an attempt to learn why the apps seemed broken.
The Top 4 Content Marketing Mistakes
While content marketing can be effective when properly implemented, many businesses aren’t using this strategy to its full potential. While anyone could aimlessly write a blog and post it to their website, there is much more to this process than you might think.
New Findings On Effective Content Marketing
Researchers took the time to review several key factors including social media engagement, word count, how the content was formatted and the quality of backlinks they received. Now that they have released their research.
10000+ Content Marketing Vacancies on Monster and Indeed
The need for content marketing has never been more prominent for businesses that are hoping to compete online. With the two largest job search sites boasting over 10,000 content marketing vacancies, SEMrush analyzed job offers to see exactly what skills employers are looking for. In this article, we will review their findings and look at…
Is Google My Business Spam Out of Control?
Local marketers that work with Google My Business are no strangers to the vast forms of spam that can be found on the platform. In an effort to determine how serious the problem is, BrightLocal polled 560 local marketers before one of their recent webinars. In this article, we will examine some of the findings…
What is the Best Image Format for Your Website?
In recent years, image optimization has been a hot topic for webmasters that are attempting to provide the best user experience possible without degrading the quality of images they use. In reality, the image format chosen by a website will typically depend on their own unique needs. In this article, we will examine why choosing…