Articles
What is Google RankBrain?
As a component of Google’s core algorithm, RankBrain utilizes artificial intelligence and machine learning to provide the most relevant search results possible for a given query.
Chatbots are Coming… Eventually
Anyone who has followed me over the last couple of years likely knows that I have been preaching about the arrival of chatbots.
Do You Have a Marketing Strategy?
Many business owners try connecting with their audiences through email, playing on social media and most have a website.
3 More Low-Cost Marketing Ideas
As a small business, you are likely always looking for ways to cut your marketing costs while still making a big splash.
What Social Media Channels Should You be On?
As a business owner, social media may not be a passion for you. And while you know that your business should have pages on the different platforms that are available, you may not know which ones you should really be investing your time in.
How to Market to Millennials
No matter what industry you may be in, learning to market to millennials is essential for continued success. At present, millennials make up nearly one-fourth of the entire population and account for nearly 80 million unique individuals that you could add to your target audiences.
Do I Need a Consultant or Therapist?
You likely have a good idea of the direction you want to take your company. But no matter how hard you try; you may not be able to take the first step needed to make that dream a reality.
How to Market to Seniors
While likely not the first target audience for most businesses, seniors generally have an expendable income and are looking for businesses just like yours. Instead of taking pictures of seniors and adding larger than life text to your advertising, it’s typically not the best way to get their attention.
Does Your Marketing Team Know About Web Accessibility?
In the world of digital marketing, it’s easy for people to get consumed with metrics like engagement and conversion rates. But at what cost? While developing websites that remove barriers for people with disabilities have become more common in recent years, marketers still seem marginalize these audiences simply because it doesn’t fall under their normal marketing procedures.