Articles
Voice and Visual Search Trends for 2020
If you’ve visited one of my workshops or have actively kept up with the information provided on this website, you likely already know important changes are happening in the world of search engines.
Let’s Give Marketing the Definition it Deserves
One of the most frustrating parts of our job is to help entrepreneurs identify the difference between marketing & sales. Yes, they are 2 very different things. While that may seem interesting, what is really going to bake your noodle is that they should never be “directed” by the same persons.
Who Is Your Ideal Client?
Who is your ideal customer? No, not anyone with money. Who is the person that makes you think, if all my customers were like this 1-person, life would be great?
What Is A Disruptor?
“Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there.” – Richard Branson
What Does a Digital Marketing Agency Do? Why You Probably Do NOT Want to Hire That One!
Like businesses, Marketing Agencies come in all shapes and sizes. There are 1 person shops (freelancer), there are teams of dozens of people and there are teams spread across the globe with thousands of team members.
How to Find Your Ideal Customer
First, what EXACTLY does your business/product/service offer to your customers? Think about these things from your client’s point of view: What problems you solve….What challenges you address…
What is Marketing?
Marketing is quite simply your communication with customers and potential customers. This involves your understanding of who your ideal client actually is, and how to best reach that audience.
SEMRush: SERP Features Legend
Having a good SEO strategy requires a consistent focus on the newest SERP features and the impact that they will have on certain websites. SERPs are better described as a “Search Engine Results Page” and are often defined by their keyword phrase or the unique query that generates the results through Google, Bing or other search engines. Below you will find a list of the most common SERP features found on SEMrush and some of the reasons any website may benefit from investing effort into improving them.
Domain Transfer
As a common practice among websites, domain transfers occur when a website administrator wants to change the hosting option that they currently invest in or wants to change ownership of a domain. Once a transfer has been completed, the new registrar will maintain any relevant information associated with the domain or registrant.