Marketing
Voice and Visual Search Trends for 2020
If you’ve visited one of my workshops or have actively kept up with the information provided on this website, you likely already know important changes are happening in the world of search engines.
Let’s Give Marketing the Definition it Deserves
One of the most frustrating parts of our job is to help entrepreneurs identify the difference between marketing & sales. Yes, they are 2 very different things. While that may seem interesting, what is really going to bake your noodle is that they should never be “directed” by the same persons.
Who Is Your Ideal Client?
Who is your ideal customer? No, not anyone with money. Who is the person that makes you think, if all my customers were like this 1-person, life would be great?
What Is A Disruptor?
“Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there.” – Richard Branson
What Does a Digital Marketing Agency Do? Why You Probably Do NOT Want to Hire That One!
Like businesses, Marketing Agencies come in all shapes and sizes. There are 1 person shops (freelancer), there are teams of dozens of people and there are teams spread across the globe with thousands of team members.
How to Find Your Ideal Customer
First, what EXACTLY does your business/product/service offer to your customers? Think about these things from your client’s point of view: What problems you solve….What challenges you address…
What is Marketing?
Marketing is quite simply your communication with customers and potential customers. This involves your understanding of who your ideal client actually is, and how to best reach that audience.
Cloudflare
Used by millions of websites globally, Cloudflare is undoubtedly one of the easiest ways to improve your website’s speed and enhance security against online threats – like DDoS attacks. As a Content Delivery Network (CDN), Cloudflare helps business of all sizes boost their online assets through unique solutions that can be leveraged for a big impact with little user effort.
National Apprenticeship Week
2020 has been one of the most disruptive years in recent history for American workers and more people than ever are reevaluating their future and careers. This newfound need to branch out among job seekers has opened new opportunities in the form of apprenticeships. Through an apprenticeship, candidates looking for a change can earn new skills and start creating their own future across some of the top-performing industries nationwide. There has never been an easier way to start a new career or expand the current skills that a candidate has to offer to their existing industries.
Small Business Planning for Uncertainty
Quick Nav: SWOT Analysis Early Warning Systems Rainy Day Fund Preparation With the many challenges that COVID-19 brought into the world of small businesses in 2020, it is no surprise that many resilient entrepreneurs are already looking to 2021 in an attempt to prepare for uncertainty. As the aftereffects of a global pandemic continue to…