Small Business
Goal Setting: What is a 90-Day Year?
Whether you are a small business owner or just a citizen of this great nation trying to excel in life, setting goals should be near the top of your plan of action. Goals give us direction and help us visualize what we are reaching for. These goals can be short-term, long-term, and everything in between.…
What is a Bounced Email?
A bounced email is returned to the sender because it was undeliverable. Bounced emails can occur for various reasons, including an incorrect email address, a full mailbox, an inactive email address, or the recipient’s email server rejecting the message. When an email bounces, the sender typically receives a notification from the recipient’s mail server. This…
What are the Three Types of SEO?
Search Engine Optimization (SEO) is critical to any business’s digital marketing strategy. SEO is the process of increasing visibility in search engine results pages (SERPs) by optimizing a website’s content to match what users are searching for. As a result, businesses can increase website traffic and leads and improve their reputation and brand visibility. There…
How Do You Create Partnerships with Influencers?
Creating partnerships with influencers is a great way to increase your brand’s visibility and build relationships with potential customers. It can also be a powerful tool for driving sales, as influencers can reach a large audience and create a buzz around your products or services. The Benefits of Working with Social Media Influencers As businesses…
Effective Email Marketing: Track These 8 KPIs
Email marketing has become an essential part of many businesses’ marketing mix. It can be a cost-effective way to reach potential customers and can be used to create a relationship with them. However, effective email marketing requires careful tracking of key performance indicators (KPIs). Here are eight key performance indicators (KPIs) that you should be…
How Can You Measure SEO Return on Investment?
When you are considering how to measure the return on investment (ROI) for your SEO efforts, there are a few things to keep in mind. First, you need to understand what you are trying to achieve. Second, you need to measure the results of your efforts over a period of time. Finally, you need to…
Should My Business Post on TikTok?
Are you wondering if your business should join the TikTok craze? With its growing popularity, businesses of all sizes are considering adding the app to their social media strategy. But is it really worth it? TikTok has quickly become one of the most popular social media platforms, with over 800 million active monthly users. That’s…
How Can I Improve Email Deliverability for My Newsletters?
Email deliverability is an important factor in any email marketing campaign. Getting your emails delivered to your subscribers’ inboxes is an ongoing challenge. Email deliverability remains a hot topic, with marketers always looking for ways to ensure their emails get to the intended recipients. It determines how well your emails are received by subscribers and…
How Can I Determine Search Intent for SEO?
Search intent is an important concept for SEO. It helps us understand what a user is looking for when they enter a search query and how best to optimize our content to meet their needs. By understanding search intent, we can ensure that our content is tailored to the needs of our target audience and…
9 Easy Steps to Create a Social Media Campaign
In today’s digital age, social media is an essential component of any marketing strategy. With its ability to reach an audience of millions, it can be an effective tool for promoting your business and brand. Creating a successful social media campaign requires careful planning, research, and execution. Here are 9 easy steps to get you…